Inspirational Shoe Ads
I chose this shoe ad since it made me laugh. To me, it looks like Europeans and Natives trying to conquer an unfinished shoe. The way the people are throwing the ropes over the shoe and the words "360˚stitching" makes me think that they are the cause why the shoe is so well stitched. Also the background makes me feel like I'm in the past with all the people in the ad. Firstly, I think that after they picked the background and added the unfinished shoe, they either created or took pictures of the figures. Shrinking the figures down to make the shoe look like something being conquered. The figures needed to be positioned in a way around the shoe to look like people were gathered around. Also to give the "I'm in the past" kind of feeling, they made the figures black and white. Putting the title in bright red is affective since everything else in the add is more earthly toned.
This shoe ad I chose stood out to me because of the words. I think the idea of the words making up shoe are really cool. The colours that were used with the shoe on an all black background also made this ad stand out to me a lot. To have made this add, I think that they first of all made the bg black and then made another layer with the actual shoe but on a low opacity. Next adding text to the inside of the shoe maybe using the liquify tool to move it around to match the the shell of the shoe and fill it in. after that, another layer was most likely made to add the contour of the show to show depth.
This shoe ad seemed more simple to me. I still liked it because if the words at the top of shoe saying "80% of all top managers are over 180cm tall". That sentence just made me laugh. Again this seems like a pretty simple shoe ad. Honestly I think the gradient was made in photoshop and maybe they width and the height of the shoe could've been altered as well. Other then that, I think it was just mostly simple photo editing